Last updated: April 3, 2023.
<aside> 🔥 Steal these tactics! A live collection of my favorite examples of how to leverage your happy customers in content across sales and marketing. - Angela, Founder & CEO at Laudable.
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This no-brainer, high mileage use case is almost always a good idea. Include a highlight reel of what customers are saying in your external-facing teams’ email signatures.
Examples 👉
🔗 Link takes you to this customer reaction video
Fathom uses a micro case study with candid testimonial videos in its email signatures, for:
Founder emails: Fantastic tactic to demonstrate that Fathom users are happy and fanatical about the product.
Customer success emails: Love this as a way to reinforce the user’s decision to integrate Fathom and encourage them to start using it.
Include customer use cases and testimonial videos in your sales team's prospecting emails.
We recommend linking video clips featuring "like customers" and calling out the outcome, for example: