<aside> 🥋 Laudable’s method for extracting the best soundbites from your customer.

</aside>

Expand to copy paste***:***

💪 MEET OUR CHAMPION (Background)

• Can you introduce yourself with your name, title, organization, and industry?
• Describe to me what your company does like you would at a party - quick elevator pitch, go!

⛈ DARK AND STORMY PAST (The Pain)

• How were you mapping your customer journeys before and can you talk about the problems you experienced?

• What led you to choose Optimove?

  <aside> 💬 Digging deeper: Our focus areas and follow-up prompts

  • Need to keep your customers coming back!
  • Need easy access to customer data
  • Need to be able to optimize for each customer
  • Need to fully understand the impact of their CRM Marketing </aside>

🥇 STATEMENT OF VALUE (Value Prop)

• How are you and your team using Optimove- give me the big picture of what it does and how that creates value for you, your customers, and your team.

SARAH-SPECIFIC:

• How does Optimove’s Streams help you manage your marketing strategy?
• How do Optimove’s control groups help you measure your marketing success?

<aside> 💬 Digging deeper: Our focus areas and follow-up prompts

• Access to customer data
• Personalization at scale
• Easy access to tracking and reporting </aside>

📈 MEASURING IMPACT (ROI)

• What impact have you seen since working with Optimove?

• SARAH-SPECIFIC: How has your email marketing changed with Optimail?

  <aside> 💬 Digging deeper:

  • Makes it easy to intelligently use customer data for CRM marketing
  • Optimove’s AI, next-gen tech is best equipped to help marketers scale CRM marketing
  • Impacts the bottom line and contributes significantly to the business’ revenue </aside>

🤝 COMING UP BIG (Experience)

• Can you talk about a specific example where the Optimove team came up big or helped you through a customer challenge?

SARAH-SPECIFIC: