Think of this as our team’s charter for what we believe in, how we seek to show up, and how we work.

Core Values

Be Kind and Direct

Reflect, Evolve, Repeat

Challenge What Is

Have Fun and Play

Operating Principles

• Principle 1: Start with a SFD (shitty first draft).

• Principle 2: Stay consistent and watch tiny actions compound.

• Principle 3: Kill your darlings, quickly and continuously.

• Principle 4: Seek to understand first.

• Principle 5: Prioritize the most important outcomes and define done.

• Principle 6: Dig for the truth, leaving no assumption unturned.